Purpose of Project

The 2050 Southern Fulton Comprehensive Transportation Plan (SFCTP) was conducted to update local transportation plans that are made a part of the regional transportation planning process. Modern Mobility Partners (MMP) was contracted directly with the Atlanta Regional Commission (Atlanta MPO) on behalf of the cities of Chattahoochee Hills, College Park, East Point, Fairburn, Hapeville, Palmetto, South Fulton, and Union City, along with a small portion of unincorporated Fulton County.

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The primary goal of the SFCTP was to serve as a roadmap for implementing a shared transportation vision for the area communities. The plan resulted in policy and prioritized project recommendations across all modes for all eight municipalities and the southern Fulton region as a whole.  The SFCTP focused on serving the travel needs of people and goods, including residents, commuters, workers, and visitors, to enhance the quality of life in southern Fulton County.

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Our Role on the Project

As the prime consultant, MMP led the development of the Comprehensive Transportation Plan (CTP) for Southern Fulton County, encompassing eight municipalities including the Cities of Chattahoochee Hills, College Park, East Point, Fairburn, Hapeville, Palmetto, South Fulton, and Union City, as well as unincorporated Fulton County. Project recommendations from the Southern Fulton CTP were considered for incorporation into the Atlanta Regional Commission's (ARC) Regional Transportation Plan (RTP).

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MMP led or oversaw all elements of the SFCTP, including stakeholder and public engagement; existing conditions and needs analysis; policy and project identification, evaluation, and prioritization; revenue forecasting and project cost estimates; and the development of a financially feasible plan. Highlights of MMP's scope include:

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• Engagement: MMP oversaw an extensive public engagement effort both before and during COVID-19, dynamically refining target areas based on geocoded social media and survey participation to determine which areas needed additional outreach.

• Data Analytics: MMP led data collection, inventory, and needs assessment, including an analysis of state of good repair, roadways, transit, bikes and pedestrians, freight and goods movement, human services transportation, transportation demand management, ITS and technology, asset management, resiliency, and emergency preparedness planning.

• New and Emerging Technologies: MMP led the development of a proactive smart corridor network with specific projects targeting smart mobility and livability, including a corridor framework that determines intended uses and tailors transportation projects for evaluation accordingly.

• Transit Planning: MMP assessed transit needs and identified funding sources to support improved access to transit for lower-income residents.

• Bike and Pedestrian Planning: Bike and pedestrian infrastructure needs were evaluated as part of the comprehensive inventory and needs assessment.

• Freight Planning: As home to Hartsfield-Jackson Atlanta International Airport and a major freight hub for the Southeast, Southern Fulton County's freight and goods movement needs were a central component of the planning effort.

• Performance-Based Planning: MMP developed a system performance scorecard illustrating metrics by municipality to demonstrate the benefits of projects in nearby municipalities to other municipalities.

• Infrastructure Funding Strategy: MMP led the identification of funding sources for each project to support fiscal constraint of the project list.

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MMP also led all travel demand modeling, project prioritization, and the development of a system performance monitoring and reporting program.

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Problem Solvers

Shortly after kicking off the plan update, MMP identified competing priorities of the eight municipalities as a potential risk to successfully adopting the plan.  As a result, MMP moved the development of the project evaluation and prioritization framework up to the beginning of the plan.  This allowed us to engage stakeholders, elected officials and the public early to gain input on what they valued most when identifying and prioritizing projects.  We then developed a two-tiered project prioritization framework that reflected the values of each municipality, as well as the southern Fulton region as a whole.  By engaging people early in development of the criteria, performance measures and weighting scenarios, stakeholders and the general public had ownership in the plan and felt the projects aligned with each of their priorities.  As a result, the Southern Fulton Comprehensive Transportation Plan was adopted unanimously by all eight municipalities in late 2020.